Where Are Your Players From? 2018 Global Market Overview
BOSS. Gaming solutions has collected the latest iGaming market research by H2 agency and classified it to help you to get a full picture of players’ preferences worldwide.
As an iGaming business owner, you might have noticed that segments from different target audiences prefer watching different types of ads and are inclined to be wagered on different retention methods.
You might wonder, ‘why is this? Because consumer attitudes and interests are strongly influenced by the region, country and culture they live in. For you, this means the high importance of examining audience demographics, attitudes, preferences, and playing habits of casino players from each particular country, along with an overview of gaming market trends.
Where they play
Europe is recognized as the most active and profitable gaming region in 2018, as the Gross Win during the year comprised there about $27,169 million, while the total Gross Win in the world is as high as $50,893.8m. Research shows that, Europeans spend the most on slot machines, lotteries, casinos and racing, so don’t leave these gaming activities behind.
Next in the most active list is Asia and the Middle East, followed by North America and the rest of the world.
2018 Gross Win overview is described in the table below.
CAGR (Compound annual growth rate) pictures the predictions for increasing of the Total Gross win worldwide by 2023. As can be seen from the table, Latin America is likely to undertake an upswing in growth, meaning this a good perspective to take into account if you’re planning to widen your gaming business.
Who spends the most
The research shows that the most active country in 2017 became the USA, with 25.1% of the Global Total Gross Win. The next place is occupied by China, where all wins in 2018 comprised about $70 billion. Japan took third place, with $48bn in gross winning.
The Australians are documented to spend the biggest sums on gambling, per capita. On average, Major Nations Average Net Gambling Spend per Adult in 2017 comprises $958. Citizens of Singapore spend about $725, while Finnish spend about $715.
The table below lists top 10 gaming nations of the world in 2017:
Betting or gambling?
You may be surprised to know that the biggest amount of world’s bets was made in Asia and the Middle East, with 51.4%. of the market share. Next is Europe, with 32% followed by North America. These regions are leaders as well in Total All Channel Gambling.
As now you know who plays where and what activities gamblers from different countries enjoy the most, setting up a gaming business will be a bit easier for you. Just don’t forget to take into account the actual statistics and predictions in iGaming, and you’ll definitely succeed in any of its areas.
About BOSS. Gaming solutions
BOSS. is an independent world-class software developer and provider of high class online and land-based gaming solutions. Core company’s products and solutions are gaming platform, sportsbook and betting services, landbased casino software, affiliate system, payment solutions, own online casino slots and White label solutions.
BOSS. Gaming provides consulting services and helps to get license, develop strategies, manage purchased online casino, offers technical and operational support and assists clients with getting business results.